Valerie Chernek PR & Social –

Posts tagged ‘social media’

Skilled Freelancers Can Leverage Your Marketing Content More Effectively Than You Think… Top 10 Pain Points

Writing compelling marketing copy is time-consuming. Once you find a great story, how do you get it written quickly and leveraged in the right social channels?

This graph reflects a Career Builder survey in which marketing managers identified there top 10 pain points associated with content marketing. Do you experience this in your business?  There is an effective solution.

Top 10 pain points of marketing managers

Enter the Industry Freelance Marketer

These pros can transform your content into smart, relevant, effective posts that convey your company voice with precision. Three strong indicators of whether a freelancer will be exceptional or just ordinary for you are:

  • industry reputation,
  • the ability to perfect the art of “social listening,” and
  • emotional intelligence.

Emotional Intelligence (EI), often measured as an Emotional Intelligence Quotient (EQ), describes an ability, capacity, or skill to perceive, assess, and manage the emotions of one’s self, of others, and of groups.

Once you narrow down your selection, here are additional traits to identify the best freelancer for your team, budget and projects.

Skillful freelancers will:

  • Perceive and manage goals, time and budgets effectively.
  • Have the talents and skills that are “right” for the project.
  • Perform outside the typical 9 am to 5 pm work schedule.
  • Be willing to train and mentor in-house staff.
  • Share ideas and best practices and provide critical feedback.
  • Develop strong relationships with both sales and marketing teams.
  • Tell a good story and know when, how and where to pitch content.
  • Spot a “champion” customer or rainmaker and turn their experiences into compelling stories with pictures, videos, testimonials and qualified leads.
  • Connect routinely with executives and employees to gain insight.
  • Recognize motivations to buy, share, and promote your product or service.
  • Learn about new trends and developments in your industry.
  • Help you gain confidence in your planning strategy and process.
  • Provide feedback and measurements to gauge effective messaging results.

Producing compelling and consistent content for your company is time consuming and so is “not playing” in the right social channels that your customers expect. Smart business owners and managers turn to these industry powerhouses when they want to get the best ROI for their marketing dollars. Take the time to find the freelancer that is right for your team and see how easily they will help you raise the bar on your marketing efforts.  

P.S.  Skillful marketing freelancers can add tremendous benefit to your team for a fraction of the cost of an expensive ad agency.



Lifetime Customer


Valerie’s website

In social media, sparks fly fast to spot like-minded prospects and new potential revenue streams when smart biz owners work closely with their digital marketers.  What should they discuss?  The best/worst characteristics of a lifetime customer.  This is a social media strategy that leverages traditional and online marketing.  It plays an important role in recognizing early adopters, potential new customers  and the rainmakers.

Gathering customer data is fairly simple.  This presentation from Harvard Business Review describes a textbook case of how to measure lifetime value. The tool, however, lacks what to do next.  Here are ideas to evolve your marketing outreach:

  • Target users with an eye toward viral
  • Transform habits and identify behavior patterns
  • Design landing pages for quality lead generation
  • Personalize contextual messages
  • Create effective product launches and media presentations
  • Listen to chatter with an “eye and ear” toward lifetime value in your buying cycle

A good social media marketer listens intently.  They formulate responses, have relevant discussions, react carefully, reward behavior and follow up.  Knowing your best customer characteristics and integrating “active listening” in social media can ramp up intelligence fed to your marketing, sales and development teams.  The responsibility is accomplished with intelligence and intuition, so the person you choose knows how to plan for success using customer data, monitoring discussions, interpreting dialogue, and recommending ideas to keep prospect pipelines open – which can lead to increased revenue, customer loyalty and lifetime value — priceless in a company’s long term.

Follow Your Rainmakers!

rain“Crowdsourcing” is a big topic for today’s digital marketing managers who want to tap into the collective intelligence of a target audience, i.e. people who have opinions and are “not” your employees.  These like-minded individuals or groups can take your brand, product or service more viral than you ever imagined.  The task is not easy.  It takes time, thoughtful planning, team work and great communication skills.  It is “not” a 9 to 5 job and not just anyone can do it well.

Smart social marketers start with targeted goals.  They match their audience to the social channels that make the most sense.  They listen and engage and use images to stir emotion.  They create memories, start a conversation, and evoke controversy.  They ask for feedback and if they are really good — they find the rainmakers.   Rainmakers are those folks who will respond to your brand –and advocate for a cause.     They may be your next guest blogger, a local conference presenter or someone who reveals a great customer success story.  Rainmakers are the big benefit of crowdsourcing because they are the connectors and can activate the tipping points (Malcolm Gladwell) that make your product, service or company bigger and better.  Crowdsourcing activities can also help you:

  • Develop a new product (in less time)
  • Gather testimonials and stories for future PR outreach
  • Increase customer loyalty through give-aways, contests or games
  • Turn prospects into customers without any traditional selling efforts

If you are planning to integrate this important social marketing strategy into your mix, don’t scatter the responsibility — it doesn’t work!

A skilled social media or digital marketing specialist likes to “listen” to the networks.  They can determine what channels make the best sense to maximize company goals and they should continually suggest ideas that will help your marketing, PR and sales teams leverage the right mix of activities that build lasting relationships and increase recurring revenue.